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Archive for May, 2009

It has been one amazing week! Yet again, more positive reviews on Motives by Loren Ridinger.
The latest, hellobeautiful.com writer Alyson Mance, who is the lifestyle and beauty editor for Interactive One, gave Motives by Loren Ridinger rave reviews for its quality and consumer friendly price points.

You can read the review here, where she discusses Motives by Loren Ridinger pressed eye shadows and her love for their velvet feel and as as a party wearing to parties. Mance also enjoyed using the Motives Kohl Eyeliner, which she said was great for those nights when you don’t want your makeup wearing out before you do.

Mance, who admits she is not usually a fan of powder foundations, says she will wear the Liquid Powder Foundation with SPF 15 to parties and the times she is on camera because of the product’s easy application and great finish. Finally, Mance replaced her usual cheek stain with Motives Pressed Blush in Runway.

Love,
Loren

Here’s even more exciting news on Motives by Loren Ridinger!

Motives by Loren Ridinger professional Makeup Artist Claudia BetancurClaudia Betancur, a Motives by Loren Ridinger professional makeup artist, was recently featured in the Colombian magazine, Semana, for her professional accomplishments as a makeup artist to some of the world’s hottest stars!

Betancur, who was born in Antioquia, Colombia worked with people such as Oscar de La Renta and Agatha Ruiz de la Prada before moving to the United States. Once in the United States, Betancur quickly made a name for herself with the country’s biggest stars. The article references Claudia’s accomplishment of being named as Professional Makeup Artist and Assistant to Motives by Loren Ridinger as one of her crowning achievements.

Her duties with Motives by Loren Ridinger include assisting with the research and development of products and helping to develop the make-up methods that make the brand one of the most successful on the market.

Betancur’s recognition by the media as a top makeup artist further enhances Motives by Loren Ridinger’s image as a cosmetics line with top of the line products that is backed by the world’s leading experts on beauty.

For more information about Motives visit the Motives by Loren Ridinger website. Congrats Claudia!

Love,
Loren

Gossamer Flower Adjustable Soft Headband from Andreas Beau
Today’s the day you’ve been waiting for. The announcement of the winner of the Andrea’s Beau Giveaway on MyFashionCents.com! A big thanks goes out to everyone that entered and to Andrea’s Beau who provided us with the Prize!

Without further ado, the winner of the Andrea’s Beau giveaway is blogger username:

  • Frenchy

If you’re the lucky winners of this giveaway, please remember to send an email to loren@myfashioncents.com along with your mailing address by 5:00 pm EST on May 29 to claim your Prize.

Remember, if we don’t hear from the winners before this date, we’ll select someone else.

Even if you did not win this giveaway, you still have another opportunity to win, as we’re holding another giveaway right now!

Love,
Loren

I’m completely thrilled that Aventura magazine has chosen to feature me in June’s issue as a “Mom Who Rocks”! This is a huge honor for me, as my relationship with my family (especially my daughter, Amber) is top priority in my world. I always jump at any chance I get to share with the world my experience as a mother and business woman. Thank you, Aventura magazine!


Aventura is the source for intelligent luxury living, a reflection of the defining aspects of everyday life in South Florida: culture, politics, business, fashion, society and more. Other women featured were Katina Taylor, Jennifer Nicole Lee, Raquel Watters, and Armelle Toublanc Cohen. Check out the full article here.

Love,
Loren

I have a confession to make: I constantly break the rules of deodorant etiquette. Wait, wait–before you go assuming things–this doesn’t mean that I don’t wear deodorant; it simply means that I’m careless with how I apply it. No matter how hard I try, I can’t ever seem to keep those pesky deodorant stains off my clothing. I’ve tried numerous brands, from sprays to those that claim to go on “crystal-clear”, but I just can’t bear the thought of giving up my favorite brand, which works wonderfully at keeping me fresh ‘n’ clean, but (naturally) stains a hideous shade of chalky-white all over my beautiful, black clothing. Well, being the stubborn, online shop-a-holic that I am; I went on a quest to find a solution to my problem, and guess what–I found one! It’s called the Smudge-Sponge™, and it’s available through ShopGoGirl.com.

Pack of 4 Smudge-Sponge™ $13

Smudge Sponge

Finally, someone came up with a great solution for removing deodorant stains without the use of water/detergents! The Smudge-Sponge™ simply wipes away deodorant and powder smudges. The thing that makes this product extra-great is the fact that it’s easily packable. I bought a few for Amber, threw one in my gym bag and one in my cosmetics bag (for those dressing room blunders). If you’re a deodorant etiquette abuser too, you’ll be as excited as I was with this product. I have more good news for you too! I was able to snag a “Hot Deal” on this product, which I want to share with you! From today until Sunday, May 31, get an extra 10% off your order at ShopGoGirl.com! Just enter the code MYFASHION at checkout.

I will forewarn you, however; the ShopGoGirl.com site is chock-full of travel-friendly goodies you’ll not want to live without, so come prepared to shop ;) I also picked up some LINT-ON-THE-GO-SHEETS!® (how convenient!) and CHIC™ double-sided apparel tape, which is so much easier than carrying around a needle and thread when you’re on-the-go. So, there you have it: ShopGoGirl.com, my “Instant Obsession” of the moment! Do you have an “Instant Obsession“? I’d love to hear all about it!

Love,
Loren

John Hardy-Inspired Cuff BraceletLet’s face it, accessories can make or break an outfit. Having the right piece though can make that decision a whole lot easier. Keeping that in mind, this week’s MyFashionCents.com giveaway is accessory-inspired.

This week’s giveaway is for a John Hardy-Inspired Cuff Bracelet, courtesy of Finders Keepers! Instead of having to decide between wearing silver or gold with your outfit, you can wear both – with this intricately designed cuff bracelet.

For a chance to win one (1) John Hardy-inspired Cuff Bracelet courtesy of Finders Keepers please follow the rules and submit your entry – good luck!

In addition to the giveaway, visit Finders Keepers and enter promo code DESIGNER to save 10% off your order for the entire month of May.

Special thanks to Finders Keepers for providing the John Hardy-inspired Cuff Bracelet.

To enter, you need to do two (2) things.

  • First, leave a comment. Any comment will do, but I’d love to hear what your favorite accessories are and whether you prefer silver or gold.
    AND
  • Then, send an e-mail to loren@myfashioncents.com and include your
    handle/username you used to post your comment on MyFashionCents.com in your e-mail. Remember, there are two (2) requirements, so complete them both to be entered into the giveaway.
  • Click here to read the full rules of the giveaway.

    enter MyFashionCents.com giveaway

    Love,
    Loren

    Prize

    One (1) John Hardy-inspired Cuff Bracelet courtesy of Finders Keepers valued at $21.99 (the “Prize”) will be given away to one lucky winner! Costs of shipping the Prize to the winner will be paid by MyFashionCents.com. All costs, including federal, state and local sales, income and other taxes, insurance, and other expenses not specifically identified above as included in the prize are the sole responsibility of the winner. No transfer, assignment, cash redemption or substitution for the Prize is permissible, except by MyFashionCents.com due to prize unavailability, and then a prize of equal or greater value (as determined by MyFashionCents.com) may be substituted.

    Rules and Qualifications

    1. Applicants must reside in one of the 50 United States and must be 18 years of age or older at the time of entry.
    2. Market America employees and their families are not eligible to participate.
    3. Sweepstakes is limited to one entry per person.
    4. Entries may be submitted from 12:01 am EST on May 25, 2009 through 11:59 pm EST on June 1, 2009.
    5. To enter, you need to do two (2) things:
      • First, leave a comment below. Any comment will do, but I’d love to hear
        what your favorite accessories are and whether you prefer silver or gold.
        AND
      • Then, send an e-mail to loren@myfashioncents.com and include your
        handle/username you used to post your comment on
        MyFashionCents.com in your e-mail. Remember, there are two (2)
        requirements, so complete them both to be entered into the giveaway.
    6. Entries that do not meet all rules and qualifications will be disqualified.
    7. No purchase is necessary to enter.
    8. There will be one winner of this sweepstakes. The winner will be chosen through a random drawing. The odds of winning depend on the number of entries received.
    9. The winner’s blogger username will be published on www.myfashioncents.com on June 3, 2009. Don’t forget to check back on that date to see if you are the lucky winner!
    10. The winner must respond by 5:00 pm EST on June 5 to claim the Prize. If the winner doesn’t respond by the deadline, another winner will be chosen.
    11. This sweepstakes is void where prohibited by law.
    12. MyFashionCents.com and persons and companies associated with it disclaim all liability for injury or damage to persons and/or property that might result from Sweepstakes entry acceptance of the Prize, or the use of the Prize.
    13. Acceptance of Prize constitutes permission to use winner’s name and/or likeness without compensation (except where prohibited by law).
    14. Your contest entry indicates your agreement to all contest rules and qualifications.

    Here’s a great promotional piece courtesy of Victorias Secret.

    Use ‘recession wisdom’ and shop Victorias Secret.

    Lots of love,
    Loren

    In case you haven’t heard, my line of cosmetics, Motives® by Loren Ridinger, that delivers revolutionary cutting-edge products with state of the art simplicity and a high resolution finish was featured as a “Haute Item” in the May 21 edition of the New York Post.

    Motives by Loren Ridinger makes Haute List in New York Post


    Motives by Loren Ridinger
    Liquid Powder Mineral Foundation with SPF 15 was hailed by the New York Post as a one step wonder with its five step foundation of sunblock, primer, base, concealer, and powder. The New York Post says the Motives Liquid Powder Mineral Foundation “saves the day” with its self setting makeup, built in primer, silicone for a silky application, and sunscreen to protect against UV rays.

    In addition to being featured in the New York Post, in recent months, Motives by Loren Ridinger has been seen on elle.com, Everyday with Rachael Ray, Life & Style, Latina, In Touch, Prime Woman, People En Español, and 100 Thousand Club.

    Shop Motives by Loren Ridinger!

    Lots of love,
    Loren