Introducing: Pop Classics and Pop Chinos by Acne

This Swedish lifestyle brand has had a small, but enthusiastic, cult following for years. With the launch of Pop Classics and Pop Chinos, which are lower priced versions of their flawlessly designed basics, Acne Studios is about to become a household name. The diffusion lines are exactly what the name denotes: a collection of t-shirts, button downs and chinos in more styles and colors than you can imagine (I’m smitten with the dusty blue!)—all of which retail for between $49 and $377.