Curves Done Right: Christina Hendricks for London Fog

August 25th // 10 Comments

After yesterday’s intense discussion over plus-size model Crystal Renn’s new ads for Chanel and Jean Paul Gaultier, I thought it important to share the new London Fog campaign with you. London Fog really got it right when choosing the size 12 Christina Hendricks as their spokesmodel – she looks amazing and the company does a great job of showing off, not hiding, her curves:

christina_hendricks_london_fog

christina_hendricks_london_fog

The Mad Men star has been quoted saying:

“London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this is a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone — it worked in the 1960s and it works now.”

london fog christina hendrickschristina hendricks london fog

What do you think of the ad campaign? Let me know in the comment section or tweet me @myfashioncents.

Lots of love,

Loren

Posted in Celebrity Style
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10 Responses to Curves Done Right: Christina Hendricks for London Fog

  1. Krystal says:

    Finally a model who looks healthy and stunning and just amazing. This is truely a breath of fresh air for the fashion industry.

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  2. Sue says:

    I agree with all the comments, she is absolutely beautiful and it is fabulous that they are promoting her size which is in no way plus size at all so I have no idea where they get that from. Woman with curves (like myself as well) should stop covering and start showing them as in these pics!!

    Thanks for sharing Loren!

    Sue

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  3. Shannah says:

    There is nothing plus size about her! She has a classic and timeless beauty and body type. Gorgeous!!!

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  4. Ginger says:

    Fabulous & classy. I love it!

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  5. It’s astonishing that size 12 is considered plus but London Fog hit a home run with these ads – She is gorgeous, sexy with a body size and tone worth emulating. Thanks Loren.

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  6. Pat says:

    She looks great! Size 12 is a plus size? In which universe?

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  7. I can NOT believe she is labeled as “plus size”!!!!! She looks like a REAL person, someone that we can all relate to! Thank you so much for showcasing her today, Loren!!! I would definitely buy from a company who shows women that we can have our curves and look great too!!!

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  8. NydiaBer says:

    Totally agree with you, as matter of fact I consider size 12 average!!!

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  9. Kimberly says:

    You are right! So beautifully done!! It is so nice for women and girls to see how fashion works on the average figure! I love love love it!!!!!

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  10. Angelique says:

    She looks absolutely gorgeous! I love seeing real women appearing in ads. Even more, I love clothing companies that cater to real women!

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