Lana Del Rey is the gorgeous new face of H&M this fall! One of the biggest stars in music right now, Lana Del Rey stars in a print campaign and full-length film for the retailer, singing a cover of “Blue Velvet” shot by director Johan Renck (snippets of the film will be used for H&M’s Fall 2012 TV commercial!). Lana looks incredible in the best of H&M’s Fall 2012 collection for the campaign, from a pink angora blend sweater to printed leggings, a tweed biker jacket and a tweed, faux leather trimmed dress.

Get a sneak peek at the making of “Blue Velvet” in this behind the scenes video with Lana Del Rey for H&M! Don’t the clothes just look fab?

On Set with Lana Del Rey for H&M: Behind-the-Scenes Video