The MTV Video Music Awards is one of the red carpets where celebrities really make a statement on the red carpet. Demi Lovato, who was nominated for Best Song of the Summer, wore a sparkly and black lace ensemble by Zuhair Murad and black Casadei pumps to complete the look.
GET THE LOOK: Demi Lovato at MTV VMA
Lovato also performed her hit song “Sorry Not Sorry” although it was recorded at the Palms Casino and Resort in Las Vegas. The 25-year-old spent some time in Sin City where she performed the National Anthem ahead of the Floyd Mayweather and Conor McGregor fight on Saturday, August 26.
Not only was her VMA red carpet fashion amazing, but her hairstylist Christian Marc worked his magic giving Lovato a perfect Studio 54 vibe for the big night. If you want to try out the look on yourself, Marc shares his technique and favorite products to make it easy.
“For Demi’s look, I was inspired by YSL models in the 70s; lots of texture, volume and a middle part that can’t be beat,” he said.
To achieve these dreamy 70s curls, it’s so important to start with the proper base. Dove Style+Care Curls Defining Mousse nourished the hair but provided the hold I needed to build out the rest of the style. I applied a healthy dollop of this product and worked it throughout Demi’s hair, with special attention to the root, then proceeded to blow her hair out using my Harry Josh Pro Tools Dryer.
Once hair was dry, I sprayed 2-inch sections of hair with Dove Style+Care Flexible Hold Hairspray and curled each section with my Harry Josh Pro Tools 2-in-1 1.24in Curling Iron.
Next, I brushed her hair out for extra volume, and parted it down the middle for a natural 70s vibe. I took Dove Absolute Curls Supreme Creme Serum and used it to boost shine and smooth any flyaways near the root while adding shine and definition to the curls.
When I was happy with the way the hair looked, I combined Dove Refresh+Care Unscented Dry Shampoo, Dove Refresh+Care Volume & Fullness Dry Shampoo, and Dove Style+Care Flexible Hold Hairspray to texturize the look further while building volume.
I finished by using a teasing comb to piece out the curls even more and add volume and texture to the ends of her hair.