Archive for the ‘Adriana Castro’ Category
On Saturday night, I attended the 42nd Annual Miami Heart and Stroke Ball that was hosted by the American Heart Association – which you all know is very important to me and that I support the AHA with Motives® Go Red Rich Formula Lipstick. It was an absolute honor to be the recipient of the Big Heart – Go Red For Women Award that night! You can read more about the event on Miami Beats and Sazon, a blog written by the lovely Susset Cabrera. Also, here are some pictures of mine from the evening:
Paulina Rubio, Adriana Castro, Raquel Perera and I
Big Heart- Go Red For Women Award
xo,
Loren
I think this article is really sweet (especially with Valentine’s Day this past weekend) – it’s a feature called “The Power of Two” in Aventura Magazine… all about couples who are a team in their personal and professional lives! JR and I talk about how we are able to live and work together, our complimentary personalities and how we keep the romance :)

Here’s the interview:
Some couples say they could never work together because it would drive them crazy. What is the key to making it work?
JR: Loren grew up in the business and she met me in business. I taught her everything I know. Now she knows everything and I can’t tell her anything. That results in debates, or “discussions.” I am a bit of a visionary and pioneer and Loren is a marketing genius. We are entrepreneurs and complement each other perfectly. I don’t think you can make it happen. The key is that work is play to us—we are having fun.
How do you turn off the “work” talk when you’re on personal time?
Loren: We work hard and play hard. We can change channels at will. We live life to the fullest business wise, family-wise, fun-wise, social-wise, love-wise, friend-wise, charity-wise and travel-wise. We are passionate and spontaneous, so we talk about what we want to talk about and if it is the wrong time to talk about something we agree to do it later.
What activities do you enjoy together to reconnect on a romantic level?
JR: We travel to incredible places. We go yachting. We venture out to fabulous restaurants. We discovered that variety is the spice of life and we live in three places that are totally different, that we love. And we mess around like a couple teenagers. We are silly. Loren has a great sense of humor.
What is it about your personalities that makes your partnership work well?
JR: Loren is outgoing and vivacious. I am driven and focused, but a little shy until I get to know someone. We both love people and tell it like it is, but we try to find the humor in everything. We both can do what the other does, but we are better at different things. Loren worries about everyone around her. I worry more about us and our objectives. It balances well.
What advice would you give young couples thinking of working together in order to keep the partnership harmonious at work and at home?
Loren: Have fun! Capitalize on each other’s strengths and isolate or minimize each other’s weaknesses. Always keep growing. When you stop growing, it’s over. If it doesn’t work, don’t quit on each other—do different things. It is a minor miracle when you can work together and live together too. It’s a matter of finding the right formula for you.
My girls Adriana Castro and Jennifer Lopez are also featured with their hubbies, so go pick up a copy!
Love,
Loren
I’ve posted before on handbags, but can we talk about wallets for a minute? My personal philosophy is that you should invest in one that you absolutely adore, so the act of having to fish it out of your purse to pay for something actually becomes a cheering moment. I splurged on a lovely woven metallic wallet at Calypso-Celle two years ago and have gotten a lot of bang-per-use out of it: The wallet still looks brand-new and always brightens my day, even when I’m buying a cup of coffee at a bleary-eyed 7am. So, in that spirit, may I suggest one of these happifying numbers? Which one gets your vote?
Urban Outfitters, Kimchi Blue Turnlock Wallet $18
Bloomingdale’s, Tory Burch patent leather French wallet $155

Adriana Castro Python Zip Wallet $395
Bloomingdale’s Kate Spade new york Big Apple Neda wallet $145
My close friend, and fabulous handbag designer, Adriana Castro created a beautiful handbag after me and now it is part of her latest collection for Spring 2010! I was able to do a giveaway of the the bag ( the “Loren Hobo”) onstage at World Conference last weekend – here’s a quick clip:
Her pieces are one-of-a-kind and it was so much to fun to be able to give that purse to one lucky winner! Here’s a pic of us afterwards:

You can check out the Loren Hobo and the rest of her line here!
Love,
Loren
I think social networking is such a great way to keep in touch. With Twitter, Myfashioncents.com and Facebook I have become addicted to keeping myself in the loop while traveling or when I’m really busy! Fashionwise, here is a list of the top 5 feeds I can’t live without -

@AdrianaCastro: My dear friend and genius handbag designer Adriana Castro
@CSiriano: Christian Siriano, arguably the fiercest (and smartest and funniest) winner of Project Runway
@Luxury_Fashion: A great mix of fashion news from the uberchic folks at Net-a-Porter.com
@Sartorialist: Up-to-the-minute, on-the-street trends captured by a fantastic photographer
@Saksfifthavenue: So when the sales hit at Saks, I’ll be ready!
And of course, there’s me: @lorenridinger or @myfashioncents
Who do you keep up with on Twitter?
Love,
Loren
Where to shop:
- Burton hat – Proboardshop.com
- Frye embellished boots – Zappos.com
- Python Loren Hobo – Adrianacastroonline.com
- Premium Jeans – eVanity.com
- Vintage Collection Thermal – eVanity.com
Love,
Loren
You all may remember the Python Loren Hobo bag that I was giving away a few weeks ago to one lucky reader. Well, my good friend, Eva Longoria just sent over a few pics of her with another great bag, the Lizard Annie Clutch — a classy yet chic-looking clutch by handbag designer, Adriana Castro. If I had to pick, I’d definitely get both of them — one for carrying around when I’m out during the day and the clutch for more intimate affairs. If you’re looking for a little something in the middle between the hobo and the clutch, be sure to check out the rest of the Adriana Castro line!
Eva Longoria carrying the Lizard Annie Clutch by handbag designer, Adriana CastroLove,
Loren
Today’s the day you’ve been waiting for. The announcement of the winner of the Python Loren Hobo giveaway. A big thanks goes out to everyone that entered!
Without further ado, the winner of the Python Loren Hobo giveaway courtesy of Adriana Castro is blogger username:
* Penny
If you’re the lucky winners of this giveaway, please remember to send me an email at loren@myfashioncents.com along with your mailing address by 5:00 pm EST on July 6 to claim your Prize.
Remember, if we don’t hear from the lucky winner before this date, we’ll select someone else.
Even if you did not win the giveaway this time, don’t forget to enter next week’s giveaway, which starts Monday!
Love,
Loren















