Bethenny Frankel created a line of shapewear for real women so it’s makes sense that her models are real women, too! These women not professional models, but everyone in Bethenny’s shapewear ads are her friends and co-workers! The Skinnygirl Smoothers n’ Shapers collection will be available in select Macy’s stores next month and I think she is going to be very successful with this new venture. Will you try Bethenny’s shapewear line? What do you think of her “real women” ad campaign?
“I created [my shapewear] for real women, so having the actual women in my life model my collection was the only truthful choice … Everyone has a body part they’re not thrilled about, and the campaign gives women a firsthand look at how a little shapewear can give you the confidence to show it off and feel great while you’re doing it.”