Fashion Cents readers, rejoice! Target has just announced a brand new initiative which will bring the designs of top, established fashion designers to the price-conscious, mass market. The new program is called Designer Collaborations, and it is set to debut in March 2009.
I am so super-excited about this because the first designer who has jumped on board with the new program is none other than a VERY well-respected, designer-to-the-stars: the one-and-only, Alexander McQueen!
McQueen was chief designer for Givenchy and served as creative director at Gucci before branching out on his own. He is known for his outrageous catwalk designs, and has developed a loyal fan-following among the likes of Gwenyth Paltrow, Victoria Beckham, and Sarah Jessica Parker.
Sarah-Jessica famously wore this green dress, designed by Alexander McQueen, to the Sex and The City movie premiere back in May.
While full details of the Targetline are yet to come, they have revealed that the line will feature items with the designer’s signature rock ‘n’ roll edge, including tattoo-print fabrics and studs.
I love the fact that Target has become a real destination for the fashion centsible. I’m still in love with their ‘Go International’ concept/collections, and I can’t wait to see what else they have in store for us!
Lots of Love,